In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.
Short-form vs. long-form video content: Definitions
The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.
You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.
A brief history of video marketing
Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.
Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.
Your marketing channels
Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.
Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
Ready to grow your revenue with Wesrz? Get a Free Consultation to Boost Your Business.
What do you think?
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you, your article surprised me, there is such an excellent point of view. Thank you for sharing, I learned a lot.
order amoxicillin without prescription – purchase amoxicillin pill buy generic amoxil over the counter
buy forcan tablets – https://gpdifluca.com/# diflucan 200mg cheap
buy cenforce – https://cenforcers.com/ buy cenforce 100mg generic
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
purchase cialis online cheap – ciltad genesis cialis once a day
cialis free samples – tadalafil vidalista cialis insurance coverage
buy viagra vancouver – https://strongvpls.com/# viagra buy in bangkok
More posts like this would prosper the blogosphere more useful. como tomar fildena
Thanks for sharing. It’s outstrip quality. buy gabapentin generic
I am in point of fact happy to gleam at this blog posts which consists of tons of worthwhile facts, thanks for providing such data. https://ursxdol.com/furosemide-diuretic/
I am in truth thrilled to coup d’oeil at this blog posts which consists of tons of useful facts, thanks for providing such data. https://prohnrg.com/product/metoprolol-25-mg-tablets/
With thanks. Loads of knowledge! ou trouver du viagra professional
Your article helped me a lot, is there any more related content? Thanks!
With thanks. Loads of erudition! https://ondactone.com/product/domperidone/
Proof blog you possess here.. It’s obdurate to assign elevated status script like yours these days. I really comprehend individuals like you! Rent care!!
https://doxycyclinege.com/pro/meloxicam/
More articles like this would make the blogosphere richer. http://bbs.yongrenqianyou.com/home.php?mod=space&uid=4271946&do=profile
forxiga cheap – https://janozin.com/# dapagliflozin online buy
brand orlistat – https://asacostat.com/# buy orlistat sale
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
This is the tolerant of enter I unearth helpful. http://www.gtcm.info/home.php?mod=space&uid=1169540
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. gate推荐
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
You can shelter yourself and your ancestors close being alert when buying panacea online. Some pharmacopoeia websites function legally and offer convenience, secretiveness, sell for savings and safeguards to purchasing medicines. buy in TerbinaPharmacy https://terbinafines.com/product/tamoxifen.html tamoxifen
This is the kind of scribble literary works I rightly appreciate. TerbinaPharmacy
Thanks for sharing. It’s first quality.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://accounts.binance.info/register-person?ref=IXBIAFVY
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.info/de-CH/register?ref=W0BCQMF1
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.info/kz/register?ref=K8NFKJBQ
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.info/ru-UA/register?ref=JVDCDCK4
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/zh-TC/register?ref=DCKLL1YD
Your article helped me a lot, is there any more related content? Thanks!
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.info/de-CH/register-person?ref=W0BCQMF1
If you’re a Rummy fan, Rammy91 is worth checking out. Decent graphics, smooth gameplay, and a good community. Give it a whirl and see what you think: rammy91
Been grinding on 777xpgameonline and the rewards are looking real nice. Digging the variety of games. Check it out yo: 777xpgameonline
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Just downloaded the app from yonovipapkbet – it really streamlined everything! If you like to play on the go, get the apk from here: yonovipapkbet. Nice and simple.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I’ve been playing on malinacasino6 for a while now, and it’s pretty solid. They have some nice bonuses, and the support is responsive! You should check! You may start here: malinacasino6
Seriously, where can I get the real jq777gamedownload? Keep getting dodgy sites. This one looks promising though: jq777gamedownload
Yo, pkr777 is my go-to spot lately. Quick payouts and the games are actually pretty fun. Give it a shot! Check it out here: pkr777
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/register?ref=IHJUI7TF
Xsktangiang is part of my weekly routine. Pick the numbers, grab some snacks, and hope for the best. Good luck everyone! Visit xsktangiang.
Alright, so I checked out u88vn… not bad! Got a decent selection of games and the site seems pretty solid. Nothing *too* flashy, but it gets the job done. Definitely worth a look if you’re hunting around for a new spot to play. Check it out here: u88vn
8ku, eh? Heard some rumblings about it but haven’t checked it out myself yet. Anyone using 8ku? What’s the vibe?
**mitolyn**
Mitolyn is a carefully developed, plant-based formula created to help support metabolic efficiency and encourage healthy, lasting weight management.
Lookin to place some bets bet19’s got a solid setup. Easy to navigate and find what you’re looking for. Worth a look: bet19
Downloaded the xbetapk.net app the other day. Super easy to use for placing bets on the go. Definitely worth a try if you’re into that: xbetapk
Yo, gave 666zkslot a shot. Kinda quirky name, right? Found some interesting slots I hadn’t seen before, which is always a plus. Payouts seemed fair, nothing crazy. Solid choice if you want something a bit different. Give it a whirl here 666zkslot
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/register-person?ref=IXBIAFVY
**aquasculpt**
aquasculpt is a premium metabolism-support supplement thoughtfully developed to help promote efficient fat utilization and steadier daily energy.
**herpafend reviews**
Herpafend is a natural wellness formula developed for individuals experiencing symptoms related to the herpes simplex virus. It is designed to help reduce the intensity and frequency of flare-ups while supporting the bodys immune defenses.
**prodentim official website**
ProDentim is a distinctive oral-care formula that pairs targeted probiotics with plant-based ingredients to encourage strong teeth, comfortable gums, and reliably fresh breath
**men balance**
MEN Balance Pro is a high-quality dietary supplement developed with research-informed support to help men maintain healthy prostate function.
**prostafense**
ProstAfense is a premium, doctor-crafted supplement formulated to maintain optimal prostate function, enhance urinary performance, and support overall male wellness.
**backbiome**
Mitolyn is a carefully developed, plant-based formula created to help support metabolic efficiency and encourage healthy, lasting weight management.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Living the VIP life at vipwin55club… or at least trying to! Seems pretty exclusive. Hoping for some good returns! Go VIP vipwin55club.
Yo, qq222apk’s app download is legit! Got it running smooth on my phone. No dodgy redirects or anything like that. Give qq222apk a try, you won’t regret it!
Yo what’s up, heard some good things from the homies about tk88bet. Gonna check them out myself. They said the odds are good and customer service is on point. Fingers crossed I win big! Definitely gonna try tk88bet out!
Gamvipg88’s a little different from the others. Its got quite a bit of slots and arcade games. I like the bright designs. Take a punt at gamvipg88
Trying my luck with “one789/ld789” heard through the grapevine it’s a good spot. Let’s see if the rumors are true.
Looking for new online game platforms, anyone had good expereinces with”plataformadejogos“? Share the opinions!